Issue 7 2017

 

Film matters

It can take just a few moments for research findings to be brought to life through film. In excess of 70% of content shared online is film, with that expected to increase to 82% by 2020. This is why we need to have film in our portfolio of proof of the power of Polysulphate, or polyhalite fertilizer. Of course film cannot tell the whole story but made well, short and simple with clear image and good sound, what you find in the field can raise interest, inform and influence many others. 
 
Watch the evidence
Watch the film made in Brazil by the local agronomist of our client to compare the impact of Polysulphate fertilizer with the alternatives. The blend with Polysulphate added was compared with a local high quality blend.

See how film captures results so well. Standing in the soybean trials where the comparison treatments were applied, and using just his smartphone, the agronomist records the visible differences in the crop with or without Polysulphate.

Through his film firstly you can see the difference. You can also hear his excitement at the results. “Watch the quality, watch for the difference”, he tells us viewers. “Very nice! Very nice!”

Soybean plants taken from the  plot in Piraju, SP, Brazil. Left: plants without Polysulphate (300 kg/ha of blend
6-34-11 + 7.5% S). Right: plants with Polysulphate (300 kg/ha of blend 6-30-10 + 6.4%S + 4%Ca + 1.2%Mg). Root development was clearly deeper and more vigorous with Polysulphate. Photo by Fertipar Bandeirantes.

Seeking new solutions for soybean
Piraju in the south eastern region of Sao Paulo, Brazil, is a major soybean production area but yield potential is not always reached. Growers are interested to find solutions to gain the missing growth and profit.

Results from trials with Polysulphate in soybean in Brazil have shown a significant increase in productivity and profit. In the Piraju plot, soybean yield increased with the Polysulphate blend fertilizer by 18% compared with alternative fertilizer. Significantly, the Polysulphate blend fertilizer costs no more than the alternative so the increased yield has a beneficial effect on the bottom line with a 20% increase in profit.

Yield response of soybean crop at the plot in Piraju, SP, Brazil. Yield was increased by 18% when Polysulphate was included in the fertilizer blend.

From seeing and sharing to selling
It is no surprise that the soybean farmer who hosted this trial was pleased with the results. We hear that last year he bought just one ton of Polysulphate blended fertilizer and that for the next season he has increased that to 250 tons.

Through film you can understand why. So if you have not already seen the short film, then do have a look at the soybean trial result. But do try some film-making yourself of the Polysulphate results that most impress you. And, of course, share those results with us.

Soybean field in Brazil.

 

Mined in the UK, ICL is the first – and only - producer in the world to mine polyhalite, marketed as Polysulphate