Investing in sharing the Polysulphate story online
The proportion of farmers who find and share ideas online is increasing exponentially. In fact internationally the farming sector has been one of the fastest to fix on to the use of smart-phones and tablets, as well as PC’s, to look for boosts to farming businesses.
We have ensured that the story of Polysulphate - what it is, how it works and what it achieves when used well - is right there at your farming fingertips.
Farmer to farmer
It comes as no surprise that farmers are more likely to seek and be influenced by advice from their peers than advice from experts. Farmer to farmer is still one of the fastest ways to share a good idea. The idea may be the farmer’s own. Often it is the case these days that farmers get new ideas, get inspired even, by what is seen online. A well-organised, easy-to-use and attractive resource like the
new Polysulphate website offers farmers and advisors anywhere in the world access to the information they need quickly and easily.
Sharing ideas and links to evidence
Farmers are not just seeking information but they are sharing it too. This is the transformative power of social media in agriculture. According to the summary of the international investigation on
Harnessing Social Media in Agriculture, compiled by New Zealand farmer and Nuffield scholar Sophie Stanley, “networking via social media platforms such as Twitter is providing a wealth of knowledge from a range of sources.”
We can see, from our analysis of traffic to our new site, which of our Polysulphate resources, such as
Spreader settings and
Polysulphate calculator or our fact sheets, safety data sheets, brochures and technical updates are proving to be the favourites and linked to through social media and from other websites.
