Issue 7 2016
Find and share: farming the internet
The missive this month is about the massive change we have made to our online presence with the launch of our new Polysulphate website. Refreshed, re-organized and reinvigorated we are making our information and resources easier to find and share.

Investing in sharing the Polysulphate story online

The proportion of farmers who find and share ideas online is increasing exponentially. In fact internationally the farming sector has been one of the fastest to fix on to the use of smart-phones and tablets, as well as PC’s, to look for boosts to farming businesses.

We have ensured that the story of Polysulphate - what it is, how it works and what it achieves when used well - is right there at your farming fingertips.

Farmer to farmer

It comes as no surprise that farmers are more likely to seek and be influenced by advice from their peers than advice from experts. Farmer to farmer is still one of the fastest ways to share a good idea. The idea may be the farmer’s own. Often it is the case these days that farmers get new ideas, get inspired even, by what is seen online. A well-organised, easy-to-use and attractive resource like the new Polysulphate website offers farmers and advisors anywhere in the world access to the information they need quickly and easily.

Sharing ideas and links to evidence

Farmers are not just seeking information but they are sharing it too. This is the transformative power of social media in agriculture. According to the summary of the international investigation on Harnessing Social Media in Agriculture, compiled by New Zealand farmer and Nuffield scholar Sophie Stanley, “networking via social media platforms such as Twitter is providing a wealth of knowledge from a range of sources.”

We can see, from our analysis of traffic to our new site, which of our Polysulphate resources, such as Spreader settings and Polysulphate calculator or our fact sheets, safety data sheets, brochures and technical updates are proving to be the favourites and linked to through social media and from other websites.
Good looking: why our films of farmers are a good watch

The increasing popularity of films, made more accessible with better bandwidth and download speeds and looking better through the use of smart-phones and tablets with sharp and colour-rich screens, is on our radar.

The rising popularity of film for farmers is why on the new Polysulphate website in the Tools and Downloads section we have put the positive farmer experiences with Polysulphate from a German farmer and a UK farmer.

Globally, video traffic will be 82% of all consumer internet traffic by 2020, up from 70 percent in 2015. This is the prediction from the internet analysis produced by Cisco. They also outline a massive challenge: it would take an individual more than 5 million years to watch the amount of video that will cross global internet networks each month in 2020. That would be a massive undertaking!

From us to you over the internet

So now it is over to you to explore and enjoy all that our new Polysulphate website has for you. We hope you enjoy comparing - and sharing - what you discover.
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Mined in the UK, ICL is the first – and only producer – in the world to mine polyhalite, marketed as Polysulphate™