Issue 3 2018
Making learning happen with our new Polysulphate e-learning tool
Had a look at our e-learning tool yet? It is already proving be to a great addition to the range of information resources we share with farmers and advisors. Why? It is a concise, colorful and clever summary of all the information needed to make the most of Polysulphate™ fertilizer, whatever the crop, soil or conditions.

Why e-learning?

It is fair to question why we are investing in e-learning. The ā€˜eā€™ in e-learning stands for electronic. But it could just as easily stand for enhanced learning or effective learning or even easy learning. The Polysulphate e-learning tool is all of those - and more. It is the perfect entry point to understanding the Polysulphate story.

Harnessing infographics

The human eye and mind can extract information from an image at super-fast speed, much faster than it does the written word. In fact, it is estimated that the human brain processes visual content 60,000 times faster than text. So, you can see why conveying complex information in a simple and concise way, such as in an infographic, works so well. This is why we have infographics in our e-learning tool and we are making more use of them in other materials too.
Less is more

The task of sharing information is never complete. In this information-rich era, especially with ever more digital browsing for inspiration and information, we have to creatively and concisely package and present key and new information so that it cuts through the clutter and reaches our target audiences.

We encourage you to pick up the latest tool in our information toolbox and have a good look at the Polysulphate e-learning tool, to use it and share it. But most of all to make the most of it as enjoyable learning. That will be the most effective learning of all.
Mined in the UK, ICL is the first ā€“ and only - producer in the world to mine polyhalite, marketed as Polysulphate