Issue 7 2018
New look and new collection: staying ahead in the fertilizer fashion world
It’s probably true to say that none of us wears clothes straight off the fashion catwalks of London, Milan or New York. But did you know that you are up to speed with the latest fashion in fertilizer? We have a new look for our Polysulphate logo and a re-brand of our family of products: FertilizerpluS.

Going for a collection

Our customers find it easier to understand the depth and breadth of our range of fertilizers now that we have grouped them in a collection named FertilizerpluS. From Polysulphate through to ICL NPS - and every product in between - the collection is more than the sum of its parts. By continuing to develop products that broaden our range, we maintain our reputation as the go-to supplier for balanced, targeted crop nutrition for the widest spectrum of crops in every growing region of the world.

You can familiarize yourself with our family of fertilizers, and the one-line description for each, by browsing the FertilizerpluS range.
Loving the look of a new logo

A dynamic new Polysulphate logo, developed with care and flair, is attracting lots of admiration. The updated look reflects the essential values of this multi-nutrient fertilizer as a soluble, easily-absorbed, cost-effective provider of crop nutrition.

On the right of the logo is a leaf-like symbol representing each of the four nutrients (sulphur, potassium, magnesium and calcium) in Polysulphate.

Each quarter of the leaf shape is like a virtual map pin. This symbolizes the way that ICL’s Polysulphate provides precise and targeted input to the plant and place that needs it. The use of the color yellow represents the sun, the all-important source of energy for life on earth.

The emboldened font, growing in depth, from the start of the name of our product to the last letter is symbolic of steady and robust crop growth. It represents the crop performance farmers get by choosing to use Polysulphate. This resonates with farmers and their advisors. We kept the shade of green from the predecessor logo as it is still by far the best shade to represent plant growth and healthy yield.

In design, symbolism and style our fresh logo and the new FertilizerpluS collection strengthens our presence in farmers’ minds and fields worldwide.
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Mined in the UK, ICL is the first – and only - producer in the world to mine polyhalite, marketed as Polysulphate