Issue 13 2016
As the old year makes way for the new
This holiday spell gives many of us some valuable time with family and friends. Amongst colleagues there is often a sprinkling of goodwill as we wish each other well with the greetings of the season.
Reflections and ambitions
In days away from the usual routine of work we may also have a moment to reflect on the year now ending. With the arrival of 2017 the new beginning, and the all the opportunities and challenges it presents, is becoming apparent.
Shine and sparkle
The phrase ‘shine and sparkle’ stands out on our e-card. For good reason: each and every granule of Polysulphate shines and twinkles with the potential to nourish the crop. The wonderful nutrition it delivers can certainly put a shine on the crop performance figures. In turn that brings a smile to the expression of the farmers, whatever their crop and wherever in the world it is grown.
Attention to detail for global results
Our role to share the story of Polysulphate is more vital than ever. The state of the world’s soils, with its continuing degradation and fertility loss, is worrying. Nurturing nature to sustain us all is not a lofty ambition. It is essential.
The precise understanding of soil, its potential and its problems, is a priority. Gathering and sharing more and more evidence on the power of Polysulphate and illustrating that with case studies of the difference it makes are also important.
We look forward to achieving that with you in 2017. When the shine and sparkle of the holiday season is behind us we have a whole year ahead to make the story of Polysulphate shine through.
Wishing you a merry Christmas and a Happy New Year!
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Mined in the UK, ICL is the first – and only - producer in the world to mine polyhalite, marketed as Polysulphate™